Ambient Rising: Why Aphex Twin Overtaking Taylor Swift Matters
A major shift for experimental music. Explore how the viral surge of Aphex Twin validates the high-fidelity, tactile soundscapes we are creating with AROMA.
In a massive shift for the underground, experimental icon Aphex Twin has officially surpassed Taylor Swift in monthly YouTube listeners, racking up over 448 million listeners to Swift’s 399 million. This surge, driven by the viral resurgence of the 2001 ambient track "QKThr," proves that the global appetite for high-fidelity, tactile textures is reaching an all-time high. For us at Urban Trout Studios, this validates the "post-genre" path we are carving with the AROMA project, bridging the gap between acoustic intimacy and the digital avant-garde.
Read the full breakdown of this streaming anomaly at NME here.
Listen to our take on Modern Ambient: Morning Dew